Marketing
Fernwood Growth Marketing
Stopped strategist time going to discovery calls with leads that didn’t match Fernwood’s ideal client profile.
The challenge
Fernwood’s strategists were spending hours a week on discovery calls with leads that didn’t fit their ideal client profile.
The solution
Voltheris scores every inbound lead against Fernwood’s ICP and routes only budget- and fit-qualified prospects to a strategist.
Before / after
Unqualified discovery calls
19 / mo
9 / moProposal-to-close rate
22%
61%Strategist hours reclaimed
0 hrs/wk
7 hrs/wkReturn on investment
0%
ROI within five months
How it went
From first call to measurable result.
- 1
Discovery
Week 1Defined Fernwood’s ideal-client profile across budget, industry, and engagement scope.
- 2
Build
Weeks 2–3Lead-scoring model and strategist-routing logic built and tuned against past won and lost deals.
- 3
Launch
Week 4Live across all inbound channels, with weekly scoring reviews for the first month.
- 4
Result
Month 5Discovery-call volume down, close rate up — strategists spend time only on deals worth winning.
“We finally stopped writing proposals for people who were never going to sign.”
Talia Brennan — Founder, Fernwood Growth Marketing
More work
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Get started
Let’s see what’s worth automating.
A 30-minute call is enough to tell you whether this is worth pursuing — and if it is, what to build first.